3 SEO Tips for Direct Sales

While this could easily turn into another "you need a website" article, it's really about search engine optimization for direct sales reps. It's just important to you (maybe even more so) than it is for others in different industries.

Before you read any further, know you are going to need your own website. There is no way around this, as you can't optimize a rep site. It looks identical to all the rest of the rep sites out there, and search engines hate identical.

1. Check your company terms
It's important you check with your company to make sure you can actually have your own site. It's also important you double check that you can use your company name. Being able to use a heavily searched for company name could be a huge asset if used right.

2. Use keyword phrases
Once you know you can build a site on your own with your company name, you need to come up with a list of keyword phrases. Keep in mind you will only use ONE keyword phrase per page. Each page needs to focus on just one set (a phrase) of keywords. Start here to find out what others are searching for:
http://freekeywords.wordtracker.com/

3. Build incoming links
Write articles, use your signature line on forums, and seek out link exchanges. As long as you have links coming into your site, the search engines WILL index you automatically. Which is something you need to realize about search engines - they will crawl your site as long as you have quality content and links coming into your site. Do not fall for the "submit your site to 100s of search engines" scam. It happens automatically!

For more advanced search engine optimization work on your site, I highly suggest Cricket's SEO class at:
http://www.gnc-web-creations.com/seo-optimization.htm

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com