Friday, February 02, 2007

Is Adsense for you?

It sounds so easy to get paid by simply running a few ads. But could
you be destroying your reputation and missing hundreds of sales just
for a few pennies?

If you own a website (which you should, even if your company
provides it!), AdSense can be a great source of revenue. You put up a few ads, and then you start seeing the clicks coming in. First a few pennies, then a few dimes ... before you know it, you are seeing several dollars a day. Awesome!

However, if you are trying to sell a product, you could be losing
out on HUNDREDS of dollars. What's worse, you could be destroying your reputation in the process.

When a potential customer hits your site, they have a specific idea
of what they want in mind. You only have a few seconds to sell them
your spectacular product. What happens when the first thing they see is an ad for a similar product?

Those advertising on Google are smart cookies. They know how to
write some killer headlines that really pull in results. Now think - even if your product is exactly what they want, if the other ad SOUNDS better, how fast do you think your visitor is going to go running off? You just got maybe 10 cents when you could have made several dollars. How many times a day could that be happening?

What's worse - what if someone in your company is advertising, and
you just handed the sale to another rep? Direct sales is competitive
enough, you don't need to be giving away sales!

Get out of the "side income" reasoning right now. It's absolutely
NOT worth the lost "main income".

If you are looking for another way to pull in a "side income",
consider affiliate programs. Not only will you get paid better, but you have full control over what you offer. It doesn't have to be competition, but rather something that compliments your main products.

Just remember - AdSense doesn't belong on websites selling products!

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com

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