Thursday, April 26, 2007

Are You Tracking?

The first sale off your website comes in. You're so excited, everyone you know hears about it. Before you know you see another, and another. When you are asked where the visitor came from, you may shrug and think it's unimportant. What matters is you got paid, right?

WRONG.

One of the most important aspects of business is knowing what makes you sales and what doesn't. You end up wasting time and money repeating actions that don't make you money. If you knew where those visitors were coming from, then you could duplicate the efforts in that specific area.

Let's put this way. Say you run 10 ads in different places, each costing you $5 each. You make 10 sales from all those ads. To duplicate those results without tracking, you'd have to spend another $50. But if you tracked those visitors you would only spend more money on the ads that worked.

The same goes with other forms of advertising. Let's say you visit 5 message boards every day as your main method of advertising (which we don't recommend by the way). It brings you 5 sales a week. If you track your visitors you can easily see which message board is bringing the traffic, cutting the time you spend on message boards down to maybe 2 or 3 a day instead.

So what can you do to track your visitors?

Simply set up a stat tracker of some kind on your website. And yes, even if you are given a rep website from your company, you NEED a website. This is one of the reasons why you do. We can't stress this enough. Your online business will be VERY limited without your own website.

Tracking is very important to any online business. It doesn't matter what type of business you run, you absolutely need to know where your visitors are coming from to increase your sales.

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com

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