Monday, December 04, 2006

5 Tips for Holiday Craft Shows

by Kara Kelso & Anita DeFrank
http://www.DirectSalesHelpers.com

Attending craft show can be a profitable experience if you use the following tips:

1. Show off your best products
Have an eye catching product? Don't leave it at home! They may not sell, but they'll bring more to your table. Make sure what you are showing off is an item you sell, and not just a prop.

2. Keep your table simple
Flashy lights, decorations, and tons of shelves are not needed. Keep your focus on your products.

3. Talk to your customers
While walking around we noticed not a lot of vendors were talking with their customer and encouraging them to buy. You don't have to be pushy, but ask them what they are looking for. You might have what they want, but they may not see it right away!

4. Have nice brochures
This is something free they can take home to look at later, so you want to make sure it outlines your business and products well. If your company brochures are expensive, design simple ones at home to print and take to your show. Keep the company brochures to include with orders.

5. Smile!
More than just interacting with your customers, be friendly as well. A smile can go a long way!

Craft shows may take time to get use to and profit from, but once you do they can be your best friend. As the old saying goes, "practice makes perfect", but with these tips you will have a good jump start!

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